the-perils-of-bad-sponsored-content

Publishers Beware: The Perils of Bad Sponsored Content

For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional online ad … Read More

fail

Sponsored Content Fails: Paid Posts That Hurt

Crafting great journalism is hard. Not only do you need an important story to tell, a smart journalist has to figure out how to get the facts, arrange them into a meaningful narrative, write it up smartly, and then get … Read More

cats

Is Clickbait Content Destroying Your Brand?

When it comes to setting your editorial calendar, the concept of “publish or perish” can feel all too real. After all, who’s going to subscribe to your blog or news site if you’re only coming out with new stories once … Read More