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Can Content’s Effect On Brand Lift Be Measured?

Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie … Read More

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Leading Marketers Embrace New Content Metrics

More and more smart content marketers are realizing that traditional content metrics like page views and shares don’t cut it, as they lack the ability to give true insight into the performance of content. As we have seen, these consumption metrics … Read More

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Content Marketers Beware – Data Is Coming

They say fashion is cyclical; but if you ask me, marketing is too. Once upon a time, marketing was purely analog: put up a billboard here, run a radio spot there, and maybe buy some space in a newspaper for … Read More