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Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something … Read MoreRead More

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The Aesthetics of Paywalls: Do Looks Matter?

Content marketing and sponsored stories may be created by marketing departments, but they’re heavily influenced by traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being … Read More