Instagram’s-Most-Important-Statistics-for-Marketers

Measuring Instagram’s Impact for Marketers

As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much … Read More

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Want Social Shares? Then A/B Test Your Headlines

Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that … Read More

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Content Typologies: Give Your Readers What They Want

Brands often struggle to produce content that connects with readers in a consistently reliable manner. Your company may produce a hit story one day or two, and then go through a drought of low performing posts for the weeks that … Read More

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Can Content’s Effect On Brand Lift Be Measured?

Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie … Read More

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Content Marketers Beware – Data Is Coming

They say fashion is cyclical; but if you ask me, marketing is too. Once upon a time, marketing was purely analog: put up a billboard here, run a radio spot there, and maybe buy some space in a newspaper for … Read More