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Sponsored Content Wins – 3 Great Native Ads

What makes great sponsored content? A piece that people consume not just because it’s bombarded into their streams, but because they actually enjoy it and learn from it. We recently took a look at some sponsored content “fails” – pieces … Read More

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Sponsored Content Fails: Paid Posts That Hurt

Crafting great journalism is hard. Not only do you need an important story to tell, a smart journalist has to figure out how to get the facts, arrange them into a meaningful narrative, write it up smartly, and then get … Read More

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Leading Marketers Embrace New Content Metrics

More and more smart content marketers are realizing that traditional content metrics like page views and shares don’t cut it, as they lack the ability to give true insight into the performance of content. As we have seen, these consumption metrics … Read More