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Want Social Shares? Then A/B Test Your Headlines

Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that … Read More

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Can Content’s Effect On Brand Lift Be Measured?

Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie … Read More

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Leading Marketers Embrace New Content Metrics

More and more smart content marketers are realizing that traditional content metrics like page views and shares don’t cut it, as they lack the ability to give true insight into the performance of content. As we have seen, these consumption metrics … Read More