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Required Reading: The Platform is the Press

Media watchers, take note. The Columbia Journalism Review just released “The Platform Press: How Silicon Valley reengineered journalism” and it’s a must-read if you want to understand how platforms such as Facebook, Google, and Snapchat have changed the media and … Read MoreRead More

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What 3500 People Watching Paint Dry Taught Me about Facebook Live

For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an … Read MoreRead More

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Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something … Read MoreRead More

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Publishers Beware: The Perils of Bad Sponsored Content

For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional online ad … Read More

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Is Clickbait Content Destroying Your Brand?

When it comes to setting your editorial calendar, the concept of “publish or perish” can feel all too real. After all, who’s going to subscribe to your blog or news site if you’re only coming out with new stories once … Read More

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The Aesthetics of Paywalls: Do Looks Matter?

Content marketing and sponsored stories may be created by marketing departments, but they’re heavily influenced by traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being … Read More