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Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something … Read MoreRead More

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Publishers Beware: The Perils of Bad Sponsored Content

For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional online ad … Read More

2013.11.28 MARCH OF MAGIC

Happy Brandsgiving – The Best Thanksgiving Sponsored Content

Recently, we’ve dissected the best content marketing to see why it worked so well. Then we pulled apart some native advertising fails to understand how they fell flat. Now, with Thanksgiving in the books, let’s do something a bit more … Read More

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Sponsored Content Wins – 3 Great Native Ads

What makes great sponsored content? A piece that people consume not just because it’s bombarded into their streams, but because they actually enjoy it and learn from it. We recently took a look at some sponsored content “fails” – pieces … Read More

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Sponsored Content Fails: Paid Posts That Hurt

Crafting great journalism is hard. Not only do you need an important story to tell, a smart journalist has to figure out how to get the facts, arrange them into a meaningful narrative, write it up smartly, and then get … Read More