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Want Social Shares? Then A/B Test Your Headlines

Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that … Read More

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That’s A Wrap: Planning Your 2016 Content Strategy With 2015’s Successes

As 2015 draws to a close, many marketers are rightfully excited about 2016, hoping to top all the new developments and exciting advancements that came this year with even more progress in the 12 months that follow. Others are more … Read More

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Does Your Content Drive Brand Favorability?

As content marketing becomes more and more mainstream, brands are increasingly realizing that they can’t simply “do content marketing”, check off that box on their mental marketing list, and call it a day. No, they have to do it right, … Read More

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Can Content’s Effect On Brand Lift Be Measured?

Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie … Read More

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Leading Marketers Embrace New Content Metrics

More and more smart content marketers are realizing that traditional content metrics like page views and shares don’t cut it, as they lack the ability to give true insight into the performance of content. As we have seen, these consumption metrics … Read More

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What Today’s Content Marketing Metrics Don’t Tell You

If you’re like most marketers, you struggle to track the efficacy of your content campaigns. As we recently discussed, over 77 percent of marketers admit to being unsuccessful at tracking the ROI of the stories they produce. Yes, there are … Read More

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Content Marketers Beware – Data Is Coming

They say fashion is cyclical; but if you ask me, marketing is too. Once upon a time, marketing was purely analog: put up a billboard here, run a radio spot there, and maybe buy some space in a newspaper for … Read More