Sponsored Content Wins – 3 Great Native Ads

What makes great sponsored content? A piece that people consume not just because it’s bombarded into their streams, but because they actually enjoy it and learn from it. We recently took a look at some sponsored content “fails” – pieces … Read More


Sponsored Content Fails: Paid Posts That Hurt

Crafting great journalism is hard. Not only do you need an important story to tell, a smart journalist has to figure out how to get the facts, arrange them into a meaningful narrative, write it up smartly, and then get … Read More


Is Clickbait Content Destroying Your Brand?

When it comes to setting your editorial calendar, the concept of “publish or perish” can feel all too real. After all, who’s going to subscribe to your blog or news site if you’re only coming out with new stories once … Read More


Content Typologies: Give Your Readers What They Want

Brands often struggle to produce content that connects with readers in a consistently reliable manner. Your company may produce a hit story one day or two, and then go through a drought of low performing posts for the weeks that … Read More


The Aesthetics of Paywalls: Do Looks Matter?

Content marketing and sponsored stories may be created by marketing departments, but they’re heavily influenced by traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being … Read More


Does Your Content Drive Brand Favorability?

As content marketing becomes more and more mainstream, brands are increasingly realizing that they can’t simply “do content marketing”, check off that box on their mental marketing list, and call it a day. No, they have to do it right, … Read More


Can Content’s Effect On Brand Lift Be Measured?

Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie … Read More


Thoughts on Content from TechCrunch Disrupt

TechCrunch Disrupt has just hit New York City, and as always it has some big names and ideas in stow. While content marketing is not an explicit theme of this year’s event, I’ve found a lot of the speakers to … Read More

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Leading Marketers Embrace New Content Metrics

More and more smart content marketers are realizing that traditional content metrics like page views and shares don’t cut it, as they lack the ability to give true insight into the performance of content. As we have seen, these consumption metrics … Read More


What Today’s Content Marketing Metrics Don’t Tell You

If you’re like most marketers, you struggle to track the efficacy of your content campaigns. As we recently discussed, over 77 percent of marketers admit to being unsuccessful at tracking the ROI of the stories they produce. Yes, there are … Read More