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Measuring Instagram’s Impact for Marketers

As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much … Read More

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Required Reading: The Platform is the Press

Media watchers, take note. The Columbia Journalism Review just released “The Platform Press: How Silicon Valley reengineered journalism” and it’s a must-read if you want to understand how platforms such as Facebook, Google, and Snapchat have changed the media and … Read MoreRead More

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Want Social Shares? Then A/B Test Your Headlines

Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that … Read More

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Pokémon Go and a Record Breaking Content Launch: Key Takeaways for Marketers

One million unique visitors in two weeks. Nearly two hundred million total attention minutes. A content marketing launch for the record books! This is the story of how a small startup built a content project that went viral and what … Read MoreRead More

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What 3500 People Watching Paint Dry Taught Me about Facebook Live

For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an … Read MoreRead More

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Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something … Read MoreRead More

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Publishers Beware: The Perils of Bad Sponsored Content

For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional online ad … Read More

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That’s A Wrap: Planning Your 2016 Content Strategy With 2015’s Successes

As 2015 draws to a close, many marketers are rightfully excited about 2016, hoping to top all the new developments and exciting advancements that came this year with even more progress in the 12 months that follow. Others are more … Read More

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Happy Brandsgiving – The Best Thanksgiving Sponsored Content

Recently, we’ve dissected the best content marketing to see why it worked so well. Then we pulled apart some native advertising fails to understand how they fell flat. Now, with Thanksgiving in the books, let’s do something a bit more … Read More

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Sponsored Content Wins – 3 Great Native Ads

What makes great sponsored content? A piece that people consume not just because it’s bombarded into their streams, but because they actually enjoy it and learn from it. We recently took a look at some sponsored content “fails” – pieces … Read More