We're Dedicated to Ending "Dumb" Content
We Are ContentIntent
With years of experience in both the journalism and content marketing worlds, our team recognized a daunting problem facing many marketers: the inability to measure whether or not their content marketing was actually successful. Perhaps your site had hundreds of thousands of page views rolling in each month. But were those people actually going to buy anything, or were they just there to look at some cute cat gifs and leave? Maybe they actually left your site with a worse impression of your brand than when they started.
The truth is, we were all flying blind. ContentIntent set out to tackle that problem, by inventing a new framework that actually measures the impact your content is having on potential customers, and how your different stories influence their brand sentiment, awareness, purchase intent and more. Now you’ll know if your content is working, and what you need to do to keep improving your performance. That’s ContentIntent.
ContentIntent in the News
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Without ROI analytics, your content marketing is flying blind