For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope.
The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth. Ultimately, 3,451 people (and counting) watched this riveting 60 minute feed. And let me tell you, it taught me some truly profound things about social media advertising.