For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional online ad sales are being squeezed by Google and other networks. It’s no wonder why sponsored content looks appealing to so many publications.
Many publishers have managed to make some exciting offerings out of this new format. Not only have some managed to command impressive sales dollars, marquee publishers like the New York Times and The Atlantic have even on occasion managed to tell impressive, informative stories.
But for every good, or even decent article, sponsored by a brand; publishers and their “content studios” churn out dozens of crappy advertorials.