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As 2015 draws to a close, many marketers are rightfully excited about 2016, hoping to top all the new developments and exciting advancements that came this year with even more progress in the 12 months that follow. Others are more anxious, worrying that the arsenal of tools that worked for them this year may prove less effective in the face of constantly changing algorithms and consumer expectations.

I believe that to start 2016 off on the right foot, you need to first take stock of which content worked best this year. To do this right, don’t just go off your memories, go back and re-check your data for every piece you published; it may be time consuming, but it’s worth it.

Read Jonah Bliss’ complete post at Relevance >

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