What makes great sponsored content? A piece that people consume not just because it’s bombarded into their streams, but because they actually enjoy it and learn from it.

We recently took a look at some sponsored content “fails” – pieces that did the exact opposite and left readers wanting. So now we’re going for something a little more positive; let’s dissect three pieces of native advertising so amazing, readers came back begging for more.

Read Jonah Bliss’ complete post at Relevance >

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