When it comes to setting your editorial calendar, the concept of “publish or perish” can feel all too real. After all, who’s going to subscribe to your blog or news site if you’re only coming out with new stories once every two weeks? Combine that with the need for “shareable content” and high traffic growth goals, and all of a sudden clickbait content starts to look quite appealing. But before you go and write that next listicle, stop and think about the downsides to publishing substanceless content.

Read Jonah Bliss’ complete post at Relevance >

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