decisions

Content Typologies: Give Your Readers What They Want

Brands often struggle to produce content that connects with readers in a consistently reliable manner. Your company may produce a hit story one day or two, and then go through a drought of low performing posts for the weeks that … Read More

lego

The Aesthetics of Paywalls: Do Looks Matter?

Content marketing and sponsored stories may be created by marketing departments, but they’re heavily influenced by traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being … Read More