lift

Can Content’s Effect On Brand Lift Be Measured?

Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie … Read More

tc1

Thoughts on Content from TechCrunch Disrupt

TechCrunch Disrupt has just hit New York City, and as always it has some big names and ideas in stow. While content marketing is not an explicit theme of this year’s event, I’ve found a lot of the speakers to … Read More