If you’re like most marketers, you struggle to track the efficacy of your content campaigns. As we recently discussed, over 77 percent of marketers admit to being unsuccessful at tracking the ROI of the stories they produce. Yes, there are lots of numbers you can keep tabs on – pageviews, time on site, shares, etc. – but what are those numbers actually telling you about your content, and how your audience feels about the work your brand is producing?
Let’s take a look at some of the commonly used content marketing metrics, what they’re useful for, and what they unfortunately leave out.