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Leading Marketers Embrace New Content Metrics

More and more smart content marketers are realizing that traditional content metrics like page views and shares don’t cut it, as they lack the ability to give true insight into the performance of content. As we have seen, these consumption metrics … Read More

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What Today’s Content Marketing Metrics Don’t Tell You

If you’re like most marketers, you struggle to track the efficacy of your content campaigns. As we recently discussed, over 77 percent of marketers admit to being unsuccessful at tracking the ROI of the stories they produce. Yes, there are … Read More