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Content Marketers Beware – Data Is Coming

They say fashion is cyclical; but if you ask me, marketing is too. Once upon a time, marketing was purely analog: put up a billboard here, run a radio spot there, and maybe buy some space in a newspaper for … Read More

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Introducing ContentIntent

With years of experience in both the journalism and content marketing worlds, our team recognized a daunting problem facing many marketers: the inability to measure whether or not their content marketing was actually successful. Looking around, we saw this issue wasn’t unique … Read More